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Zenith Chases Down Estimated $300 Million J.P. Morgan Media Business
Publicis Groupe's Zenith Media, part of Zenith Optimedia, has been awarded the estimated $300 million J.P. Morgan Chase media buying and planning account, sources said Wednesday. ...Read the whole story
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IPG's Bell Moves to Co-Chairman As Roth Takes CEO Spot
After weeks of speculation, David Bell will shift from his post as CEO of Interpublic Group of Companies to co-chairman--while Michael Roth, the ad holding giant's current sole chairman, adds the title of CEO to his portfolio of duties, the company announced Wednesday. ...Read the whole story
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PReSS Survey Reveals Magazines' Connections To Readers
Magazine's sales presentations should include more PReSS-clippings in the near future. In a somewhat surprising twist, it is the publishers who stand to receive high marks from Monroe Mendelsohn's newest research tool, PReSS (Publication Readership Satisfaction Survey), who are promising to be provide the strongest promotional platform for the new product. ...Read the whole story
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The Burger Joint
I stopped in at a place called "The Burger Joint" on Third Avenue here in New York City the other night. ... ...More
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