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Wall Street: Ad Share Shift 'Faster Than We Realized,' Print, TV Budgets Move To Cable, Online
A majority of national advertisers have accelerated the shift of ad budgets from print media and broadcast TV to cable TV and the Internet, according to findings of a survey of national marketers released Friday by the equities research team at Merrill Lynch. ...Read the whole story
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B-to-B Ad Market Turns Corner, Nudges Up Near Year-End
Business-to-business ad pages increased 3.7 percent in November 2004 versus the same month in 2003, while revenue increased 7 percent, according to American Business Media. ...Read the whole story
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Cable vs. Broadcast: Who Cares As Long As It's Unique'
It's no secret that cable has steadily grabbed viewers away from broadcast TV over the past several years--but a new study gives broadcast some hope of improving at least its image, if not its actual numbers. ...Read the whole story
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A Magazine Whose Backers Are Mainly Hackers
Targeting hackers in Make, an updated Show Circuit, Filter online, and more --all in this issue of Mag Rack. ...Read the whole story
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This Opinion Brought to You by Our Sponsors
Bob Cargill, senior creative director of Yellow fin Direct Marketing, made a list of why advertising, marketing, and PR pros should get involved with bl ... ...More
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