-
Mattel Alters Toy Marketing Strategy, Uses Online Game To Offset TV Erosion
On the eve of the kids TV advertising upfront, toy maker Mattel announced plans to market its new BattleX toy line largely on the basis of an online game, as well as a series of animations produced and hosted by online game producer www.Shockwave.com. ...Read the whole story
-
Subscription Agent Blasts Gruner + Jahr, Claims Publisher At Fault
Publishers Communication Systems, the magazine subscription agent that Gruner + Jahr implicated in a widespread rate base shortfall for the majority of its magazines, blasted the publisher in a statement released yesterday that called its allegations "unfounded and without merit," and said that G+J had been motivated to sully the agent's business reputation to distract from its own problems. ...Read the whole story
-
EU Approves WPP's $1.5 Billion Bid For Grey Global Group
After a standard delay in its attempt to buy Grey Global Group for $1.5 billion, British ad holding company WPP Group has been given the nod by the European Commission, the antitrust regulating arm of the 25-nation European Union in Brussels. ...Read the whole story
-
Cialis Angles To Lure ESPN Viewers And Fishing Fans
In order to catch the right fish, you have to use the right bait--so the saying goes. In the case of ESPN and its fishing tournament sponsored by Bass, an anglers' association and sponsor, and Cialis, the erectile dysfunction drug marketed by Lilly ICOS, all hope to lure viewers and consumers to its fishing broadcasts. ...Read the whole story
-
Beware the Tucker Reaction
Back in 1988, Francis Ford Coppola and George Lucas released "Tucker, The Man and His Dream." ... ...More
Recent Most Read Stories
- Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV
- Aereo Is Not Just For Cord-Cutters
- Who Needs Sex? I Have An Unlimited Data Plan
- Activision Blizzard's Campaign Wins Grand Effie
- Worldwide Pay TV On The Rise, Big Growth In Asia
- Cars.com Drops Flag On NASCAR.com Sponsorship
- Court Dismisses Defamation Suit Against WPP's Sorrell
- Mag Bag: Bonnier, Source Interlink Swap Mags
- Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground
- Broadcasters Sue AereoKiller In DC
Follow MediaPost
-
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
-
- Follow @mediapost
FollowFollow MediaPost News on LinkedIn Today
