• MRC Proposes 'Consortium' To Develop Better Ratings, Asks Feds To Reaffirm Its Oversight Of Nielsen by Joe Mandese

    Calling on the federal government to reaffirm its authority to oversee media ratings suppliers such as Nielsen Media Research, the Media Rating Council last week sent letters to influential members of Congress and the Federal Trade Commission that also recommends the development of an industry-funded consortium to develop "better measurement techniques." The request, which was made to Sen. Conrad Burns and FTC Chairman Deborah Platt Majoras, comes just as members of media and advertising industries are exploring other alternatives to Nielsen's monopoly over the TV ratings process. ...Read the whole story

  • Carat Finds A Media Plan Is A Terrible Thing To Waste, Even If It's Free by Joe Mandese

    On the heels of its 2004 win of Procter & Gamble's communications planning assignment, Carat has quietly picked up media planning for another account worth billions of dollars in media spending. And while the media shop won't get rich off the assignment, a pro bono account for public service advertising clearinghouse The Advertising Council, its work is likely to have a profound impact on the way some of America's largest media companies schedule PSAs. ...Read the whole story

  • Super Bowl, NFL Fans: More Like Frasier Than Homer, Scarborough Study Finds by David Kaplan

    There is a hidden side to the majority of Super Bowl watchers: sure they'll cheer the Bud Bowl like a drunken lout, but the day after, they'll want to chat about movies over red wine or chardonnay, according to a survey by Scarborough Research. ...Read the whole story

  • Study: Local Web Spending Will Rev Up In 05 by Wendy Davis

    Businesses will increase their online ad spending designed to reach local consumers faster than they increase national Internet ad spending, according to a study released last week by media consultancy and research group Borrell Associates Inc. ...Read the whole story

  • Advertisers Score, Get Sacked In Post-Season NFL Ad Pods by Joe Mandese

    The New England Patriots and The Philadelphia Eagles may be going to the Super Bowl on Sunday, but when it comes to the performance of advertisers during CBS' and Fox's post-season NFL coverage, Southwest Airlines was the real winner. Sixteen of the 18 ad units bought by the airline ran in "A" positions, or the first position in the commercial breaks they appeared in, according an analysis of commercial pod data by Media IQ. ...Read the whole story

  • Mag Spotlight: Living 101 by Michael Shields

    Sunset Publishing, publishers of the West coast lifestyle magazine Sunset, is launching a newsstand-only test magazine that could be described as a junior version of the 100-year-old title. Living 101, set to debut this summer, will be a lifestyle and home magazine aimed at twentysomethings who are making their first foray into home improvement and domesticity. ...Read the whole story

  • IF U CAN READ THS, U CAN GET A GD JB by George Simpson

    If you have children and they are online, you know that they have developed their own language consisting of initials and abbreviations so that they ... ...More

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