Nielsen Media Research late Friday sent a notice to clients informing them that it has incorrectly reported digital cable TV ratings for most of … Read the whole story

In yet another panic-stricken effort to help advertisers deal with broadcast ratings erosion and DVRs that enable viewers to skip commercials, the TV arm … Read the whole story

Alan Cohen, who as marketing czar of ABC and NBC helped define network TV branding and cross-promotional marketing deals, has been hired to lead … Read the whole story

Charlie Rutman has resigned as president of Aegis Group's Carat USA unit to become CEO of the North American operations of Havas' MPG unit, … Read the whole story

A post-analysis of the Super Bowl by Optimedia shows a curious statistic that could ignite further debate on whether or not men 18-34 have … Read the whole story

Ask Jeeves this week will break a TV ad campaign, following a similar consumer branding campaign by search engine rival MSN, in what is … Read the whole story