• eBay As A Media Buying Strategy: Alleged Adware Provider Wins FleetCenter, Pregnant Belly Rights by Shankar Gupta

  Golden Palace Casino has bought ad space on the bellies of pregnant women, a grilled cheese sandwich bearing a likeness of the Virgin Mary, and one-day naming rights to Boston's renowned FleetCenter. All are part of a unique media buying strategy utilizing online auction site eBay, a budget of more than $190,000 and 26 successful bids. Now the online casino is getting attention from watchdog groups for allegedly distributing adware, the notorious downloadable ad application that has gotten the attention of lawmakers. ...Read the whole story

• MindShare's Simko Steps Down by David Kaplan

  Ray Simko, president of strategic planning at WPP Group's MindShare, has opted for an early retirement, MediaDailyNews has learned. ...Read the whole story

• Carat Faces Another Defection: No. 2 Buyer Bolts For Universal McCann by Joe Mandese

  In another high-level defection by a senior member of the Carat management team, Catherine Warburton-Scott has resigned as senior vice president-associate director for national broadcast to join Universal McCann in a top media-buying role. ...Read the whole story

• Horizon Media Awarded $40 Million IKEA Media Account by David Kaplan

  Swedish furniture marketer IKEA Tuesday consolidated its $40 million media planning and buying account with Horizon Media. Last April, Horizon's Los Angeles office was awarded the IKEA media buying and planning business for that local market. The consolidated account will be serviced out of the agency's New York and Los Angeles offices. ...Read the whole story

• SI Annual Well-Suited For Print, Online, Digital, Even Mobile Media by Wendy Davis

  The Web site for Sports Illustrated, SI.com, Tuesday posted 200 photos from its annual swimsuit issue--many for free. ...Read the whole story

• RadioShack Puts Account Into Review, Buying/Planning Unaffected by David Kaplan

  RadioShack has put its estimated $250 million advertising account into review, a move the company says will not impact its relationship with Aegis Group's Carat USA. The Fort Worth, Tx.-based electronics retailer says it is seeking to revitalize the RadioShack brand in addition to efforts from the company's in-house agency, the Circle R Group, which will continue to "perform some core agency support functions." ...Read the whole story

• iPod Isn't So Odd: Study Finds 1 In 10 Americans Have MP3s by Gavin O'Malley

  Some 22 million adults in the United States--11 percent of the population--own iPods or other MP3 players, according to a new report of the Pew Internet & American Life Project. ...Read the whole story

• Fellowship Formed In Memory Of Tim Nesvig, Son Of Fox Sales Chief Jon Nesvig
• Report: Saatchi Sees Exodus Of General Mills Team

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