• Coalition Gains Steam, Welcomes Nielsen's Support, Eschews Its Influence by Joe Mandese

    Nielsen's plan to bankroll a $2.5 million fund for researching and developing new methodological research on TV audience measurement (MDN Feb. 18) got mixed reactions from some customers and other stakeholders it was intended to sway. While the announcement, part of a multifaceted response to a variety of Nielsen criticisms outlined in an eight-page letter sent by Nielsen CEO Susan Whiting to clients on Friday (see full text in today's MDN), does acknowledge the need for ongoing, independent R&D, it raised questions about how Nielsen's funding might influence a process that the media and advertising industries had been developing on ... ...Read the whole story

  • IAB Sues MediaPost Over 'OMMA' Name by []

    The Interactive Advertising Bureau filed a lawsuit Friday against MediaPost Communications and Fadner Media Enterprises over MediaPost's use of the name "OMMA," which stands for "Online Media, Marketing and Advertising." ...Read the whole story

  • Full Text Of CEO Susan Whiting's Letter To Nielsen Clients by []

    February 18, 2005 To our clients: All of us who work in the television industry are confronted daily by the rapid pace of change and innovation. New technologies and new ways of doing business pose unprecedented challenges to the practice of media research. ...Read the whole story

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