MediaPost Publications - MediaDailyNews 02/22/2005

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Radio Gets Slow '05 Ad Start, Projected To Have A 'Flat' Year
by Joe Mandese
Following a rocky end to 2004, radio ad spending got off to a mediocre start in 2005. According to estimates compiled by the Radio … Read the whole story
Not Into Video Gaming? You Will Be, Horizon Predicts
by David Kaplan
With video gaming already a $10 billion industry, with ESPN looking to market a show around the phenomenon, and with Hollywood and cable channels … Read the whole story

Coalition Welcomes Nielsen Funds, Input, Eschews Its Influence
by Joe Mandese
Nielsen's plan to bankroll a $2.5 million fund for researching and developing new methodological research on TV audience measurement (MDN Feb. 18) got mixed … Read the whole story