Following a rocky end to 2004, radio ad spending got off to a mediocre start in 2005. According to estimates compiled by the Radio … Read the whole story
With video gaming already a $10 billion industry, with ESPN looking to market a show around the phenomenon, and with Hollywood and cable channels … Read the whole story
Nielsen's plan to bankroll a $2.5 million fund for researching and developing new methodological research on TV audience measurement (MDN Feb. 18) got mixed … Read the whole story