Friday, February 25, 2005
  • WPP Reports Strong '04, Bids To Acquire Researcher

    WPP Group Friday reported strong 2004 results and indicated a relatively positive outlook for the near- and long-term advertising marketplace, thanks largely to contributions from new forms of media and marketing services. The company also indicated plans to continue to diversify into non-traditional advertising services, especially marketing research, announcing a bid to acquire marketing and media researcher NOP World. ...Read the whole story

  • Starcom USA Books Former Hyatt Hotel's MacGregor

    Starcom USA has hired Wendy Falk MacGregor to serve in the newly created role of senior vice president, strategic marketing, where she will be charged with developing new tools and services that will leverage the Publicis Groupe media shop's planning, investment, accountability, and partnership expertise. ...Read the whole story

  • Weather Channel Upfront Is Really Cool (Pun Intended)

    The Weather Channel is predicting snow, sub-freezing temperatures, and lots of ice during its 2005 upfront events planned for March 12 in Quebec, Canada. This year the all-weather channel has invited advertising decision-makers to join them to experience the awe and beauty of the weather first-hand. ...Read the whole story

  • Association of Black-Owned Advertising Agencies Formed, 4A's Seeks To Assist

    As issues of diversity become more acute for marketers and creative shops, a group of multicultural firms have grouped together to form the Association of Black-Owned Advertising Agencies (ABAA). ...Read the whole story

  • Broadband Faces Power Shift, Gives New Meaning To Being 'Wired'

    Providing broadband service through electric power lines is a potentially competitive alternative to high-speed Internet connections via cable and DSL, but infrastructure and regulatory issues loom, said participants in a conference call yesterday held by the New Millennium Research Council, a Washington, D.C.-based lobby and policy group. ...Read the whole story

  • Sirius Gets Serious About Ad Sales

    In a sign that it plans to make advertising a serious component of its business model, Sirius Satellite Radio Thursday named two media industry vets to run its fledgling advertising sales department: Sam Benrubi and Stephen Smith. ...Read the whole story

  • Sinclair Says Suit Over Kerry-Bashing Program Dropped

    Television station owner Sinclair Broadcast Group Inc. said on Thursday that a shareholder lawsuit, stemming from the company's decision to air portions of a program critical of former Democratic presidential candidate Sen. John Kerry's anti-war activities, was dropped. ...Read the whole story

Improved Measurement for Hispanic and Multicultural Audiences

Uncertainty with media ratings is not a pleasant state of mind. It causes advertisers to question their media expenditures and, if serious enough, limit these expenditures. This feeling of uncertainty has been fueled by inconsistent ratings ...More