• WPP Reports Strong '04, Bids To Acquire Researcher by Joe Mandese

    WPP Group Friday reported strong 2004 results and indicated a relatively positive outlook for the near- and long-term advertising marketplace, thanks largely to contributions from new forms of media and marketing services. The company also indicated plans to continue to diversify into non-traditional advertising services, especially marketing research, announcing a bid to acquire marketing and media researcher NOP World. ...Read the whole story

  • Starcom USA Books Former Hyatt Hotel's MacGregor by David Kaplan

    Starcom USA has hired Wendy Falk MacGregor to serve in the newly created role of senior vice president, strategic marketing, where she will be charged with developing new tools and services that will leverage the Publicis Groupe media shop's planning, investment, accountability, and partnership expertise. ...Read the whole story

  • Weather Channel Upfront Is Really Cool (Pun Intended) by David Kaplan

    The Weather Channel is predicting snow, sub-freezing temperatures, and lots of ice during its 2005 upfront events planned for March 12 in Quebec, Canada. This year the all-weather channel has invited advertising decision-makers to join them to experience the awe and beauty of the weather first-hand. ...Read the whole story

  • Association of Black-Owned Advertising Agencies Formed, 4A's Seeks To Assist by David Kaplan

    As issues of diversity become more acute for marketers and creative shops, a group of multicultural firms have grouped together to form the Association of Black-Owned Advertising Agencies (ABAA). ...Read the whole story

  • Broadband Faces Power Shift, Gives New Meaning To Being 'Wired' by Gavin O'Malley

    Providing broadband service through electric power lines is a potentially competitive alternative to high-speed Internet connections via cable and DSL, but infrastructure and regulatory issues loom, said participants in a conference call yesterday held by the New Millennium Research Council, a Washington, D.C.-based lobby and policy group. ...Read the whole story

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