MediaDailyNews Issues for February 2005
- MediaDailyNews - Monday, Feb. 14, 2005
- Nielsen Botches Digital Cable Ratings, Will Reissue Data For Most Of The Season by Joe Mandese
- Initiative Launches 'Innovations,' Taps Marketing Innovator To Run It by David Kaplan
- Rutman Jumps To MPG, Carat's Exodus Continues by Joe Mandese
- Optimedia: Bowl Proves Not So Super Among Young Men by David Kaplan
- Ask Jeeves Breaks TV Campaign, Heats Up Search Marketing War by Wendy Davis
- NCC Restructures Spot Cable Sales Team
- Virtual Reality Commentary by George Simpson
- MediaDailyNews - Friday, Feb. 11, 2005
- FTC: TV Need Not Disclose Product Placements by Wendy Davis
- Outdoor Moves Toward Consensus For New Ad Metric, Could Gain Vs. TV, Print by Joe Mandese
- Industry Panelists Pray For iPod For Video Content by David Kaplan
- PAX President Resigns
- Mediasmith Raids Riney, Red Rocket, Euro, Expands Management Team
- MediaPost Unveils Plans For West Coast Interactive Media Conference
- Boston Stadium Rights Auctioned On eBay
- MediaDailyNews - Thursday, Feb. 10, 2005
- Media Agency Searches Soar In January, Become Madison Avenue's Most Active by Joe Mandese
- Sirius' Karmazin Pitches Satellite Radio To Apple by David Kaplan
- After An '04 Turnaround, Magazine Ad Pages Dip Again In January by Joe Mandese
- Marketing Panel Predicts Low Ratings for Oscars by David Kaplan
- Media Contacts Adds Global Director Of Research And Insight
- Addendum: IRTS Honors PHD, Optimedia, Too
- Rodriguez Named President Of Univision
- Arbitron Names Musgrave Head Of Software Marketing
- SQAD Names Three Execs to Management Team
- Sales Calls, Part II Commentary by Ari Rosenberg
- MediaDailyNews - Wednesday, Feb. 9, 2005
- Havas Turns 'Positive' Following Record New Business Quarter At Arnold, MPG, Etc. by Joe Mandese
- Online Publishers: 'We're Not Keeping Up With Demand For Video' by Wendy Davis
- Clear Channel Finds Less Ad Time Driving More Radio Listening by Joe Mandese
- Carat Goes Hollywood, Taps TV Vet To Helm Entertainment Unit by David Kaplan
- ABC To Stream 'Desperate Housewives' Via AOL by Gavin O'Malley
- New Data Reveals TV Nets Among Top Radio Spenders by Joe Mandese
- From Cars To Wireless, Urban Radio Listeners Are Big Spenders by David Kaplan
- ABC Sells Out Oscars Ad Time, Secures TV Rights Through 2014 by David Kaplan
- Fortune Taps New Editor
- Universal Looks At VISTA, Likes What It Sees
- CBS Signs Affiliation Agreements With Raycom Media
- Quality as a Function of Time: The Return of Creative Commentary by Jeff Einstein
- MediaDailyNews - Tuesday, Feb. 8, 2005
- Most Replayed Moment Was Skin, Not Pigskin, But Super Bowl Sets New Record by David Kaplan
- After TV Buy Malfunctions, GoDaddy Goes To Web by Shankar Gupta
- Forget Stern, Satellite Radio's Pull Depends On Remaining Commercial-Free by David Kaplan
- Starcom Names Top Media Buyer, Top Dog: Muszynksi Becomes CEO by Joe Mandese
- JWT Finds Time Worth More Than Money by David Kaplan
- New York Times Begins Streaming 'Video' Ads by Gavin O'Malley
- About.com: About To Be Sold
- Falk Allies With Fivia
- FCC Takes Steps Toward Expanding Satellite Broadcast
- Comedy Central Reorganizes Marketing Department
- Ziff Davis Elevates Consumer Marketing Chief
- Celeb Poker Craze Continues
- Some People Are More Equal Than Others Commentary by Christopher M. Schroeder
- MediaDailyNews - Monday, Feb. 7, 2005
- Majority Prefer Super Bowl Ads, Socializing Vs. The Game Itself by Joe Mandese
- In A Shakeup, Aegis Names A New Chief by Joe Mandese
- Product Displacement: Brands That Don't Pay Don't Get To Play by David Kaplan
- BRIO Taps Blue Plate For Holiday Media Blitz
- MPG Serves Up A Plate of Outback to CBS' 'Listen Up'
- Fox Nixes Pre-Game Spots Poking Fun At Super Bowl Advertiser Budweiser
- And the Children Will Lead Them Commentary by George Simpson
- MediaDailyNews - Friday, Feb. 4, 2005
- Time Warner Discloses Big Stake In Google, Claims It's Not 'Strategic' by Joe Mandese
- Out to Launch: The Kick-Off Edition by Amy Corr
- Super Bowl Delivers Super Targeting, Agency Finds by Joe Mandese
- Firms To Monitor, Quantify Super Bowl's Buzz Marketing by Shankar Gupta
- Study: POP Displays, Not TV Influence Adolescent Drinking by David Kaplan
- Wall Street Revises Online Ad Outlook, Raises Share Of Total Ad Spend
- Casino Buys Ad Space On Pregnant Woman's Belly
- Russia Says 'Da' To Omnicom's Das
- MediaDailyNews - Thursday, Feb. 3, 2005
- Ad Groups To FCC: Kids Ad Rule Changes Unfair, Will Hurt TV, Web by Joe Mandese
- Nielsen Launches Ad Salvo Aimed At Ethnic Groups, Won't Run TV Spots by Joe Mandese
- Ad Tracker Sees Healthy '05 Ad Growth, Relatively Moderate Online Ad Expansion by Joe Mandese
- Nielsen Prediction: Super Bowl XXXIX May Be Biggest Yet by David Kaplan
- Half Time, Two Heads, One New Media Brand by Amy Corr
- Initiative Adds Strategic Role, Taps Tunnicliffe As CSO
- Herzog Named President, Comedy Central And Spike TV
- Arbitron Elevates Hanley To U.S. Media Services
- Click-Through Commentary by Ari Rosenberg
- MediaDailyNews - Wednesday, Feb. 2, 2005
- Radio Breaks $20 Billion Ad Barrier, But Weak Signals Continue by Joe Mandese
- Discovery Takes Flight With Richard Branson by David Kaplan
- TiVo's Yudkovitz Resigns As President
- Media Marketing Solutions Expands
- New York, New York, The City So Great They Published It Thrice
- Einstein's Corner: No Good Deed Goes Unpunished Commentary by Jeff Einstein
- MediaDailyNews - Tuesday, Feb. 1, 2005
- Verizon Slates Video-Capable Wireless Phone Service by Gavin O'Malley
- TV Industry Cites The Hand That Feeds It, Recognizes Media Shops by Joe Mandese
- NFL, Motorola, And America Online Launch Wireless Super Bowl by David Kaplan
- KSL Begins '05 On A Roll, Nabs $55 Million In New Business by David Kaplan
- MediaPost Launches New Publications Site, OnlineMediaDaily by Staff Writers
- Ad Server Introduces Nielsen DMA Targeting For Online Ads, Bandwidth Too
- A&E Nabs 'The Sopranos'
- Viacom CFO To Step Down
- ABC Family, New Line Team For Comedy Promos
