Friday, March 18, 2005
  • The PSP Ad Blitz: Sony's Marketing Post Script -- P.S., It's A Portable One

    In an event which for the video game industry is akin to the launch of a major television network or consumer magazine, one of the Big 3 console manufacturers, Sony Computer Entertainment, Thursday unveiled plans for a major ad campaign breaking next week to launch its next generation portable game system. That system, PlayStation Portable, or PSP, is the first in a series of new video game devices and consoloes that are expected to give new impetus to the burgeoning medium at a time when its growth had been starting to flatten out. ...Read the whole story

  • Nielsen Rolls Out A/P Meters, Rebuffs MRC Audit Process Once Again

    Weeks after reaffirming its commitment to the Media Rating Council, and during a speech in which its CEO unequivocally reiterated that support, Nielsen Media Research indicated that it may once again have moved forward with an important new measurement method without first completing an MRC audit. ...Read the whole story

  • Cable Benefits From DVRs, But Is Anyone Watching The Commercials?

    It's becoming apparent that digital video recorders (DVR) such as TiVo lead to watching more TV overall, but new research indicates DVR users watch more of some kind of television than others: cable TV. ...Read the whole story