• Mercedes Puts Viewers Behind The Wheel: Dish Net Deal Latest Interactive Auto Buy by David Kaplan

    Mercedes-Benz in April will become the latest in a series of automotive marketers to put TV viewers in the driver's seat - literally. In a deal put together by interactive agency Critical Mass and interactive TV sales agent Turner Media Group, Mercedes-Benz USA has developed a series of interactive TV spots aimed at the 10 million subscribers of satellite TV operator EchoStar's Dish Network. ...Read the whole story

  • Product Placements Of The Week by []

    Beginning this week MediaDailyNews will allow its subscribers to test drive some of the best product placements and branded entertainment deals of the week. In a new feature developed by product placement tracking and evaluation firm iTVX and MediaPost, readers can view the featured product placements of each week as measured by iTVX's exclusive valuation system. ...Read the whole story

  • Agency Finds Outdoor One Of The Fastest Growing Media by David Kaplan

    Quick: what medium saw total ad spending of $5.5 billion in 2004, an increase of 91 percent from 10 years ago? It might come as a surprise, but it's out-of-home--and a study from WPP Group's Mediaedge:cia suggests that it's likely to grow even more, compared to its more technological and broadcast rivals. ...Read the whole story

  • Coming Full Circle With Robert Riesenberg: Omnicom Exec Brings Brands To Entertainment by David Kaplan

    For more than two decades, Robert Riesenberg has straddled the fence: on one side, an ad agency exec, and a TV producer on the other. As president CEO of Omnicom's Full Circle Entertainment, he is now set to unveil two new shows, including a scripted drama on NBC. He spoke about the state of branded entertainment, the good and the bad. ...Read the whole story

  • Oreo or Chocolate Chip? by George Simpson

    Warning: SatireAhead! The dark evils of cookies are apparent to everyone; George Simpson takes a look at the sneaky data collecting codes in use at ... ...More

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