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Latest Digital Spin: Spim -- Mobile Spam Proves Pervasive Among Youth
One out of four college students surveyed online reported receiving ads on their mobile phones, according to a Ball State University study of 1,171 students conducted last month. ...Read the whole story
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On-Demand: Tracking It Proves A Demanding Task
A year after it began tracking and forecasting the growth of on-demand television technologies, the most recent report from a major ad agency shows how volatile that marketplace actually is. ...Read the whole story
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Cable Still Unready: FCC Delays Ban On Integrated Set-Tops
The Federal Communications Commission has again backed off in its attempts to force cable operators to stop providing integrated cable set-top boxes, as the regulatory agency has decided to delay the implementation of a ban on such set-top boxes for an additional year. ...Read the whole story
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Where Teens Are: Multitasking In Front Of Tube
If marketers are wondering where the teens are-- such as in the case of Pepsi, which recently caused a stir over its intention to relaunch its Pepsi One low-calorie soft drink without TV advertising-- advertisers can breathe a sigh of relief, a study from the Cabletelevision Advertising Bureau says: the teens are just where we left them, still in front of the TV. ...Read the whole story
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