• Universal Study Finds Blogging Still Small, Growing Among Young Adults by Wendy Davis

    Web blogging may have commanded a large share of news headlines last year, but bloggers themselves are still a rare breed, amounting to less than 2 percent of the adult population, according to a recent study by Universal McCann and Media in Mind. The research is detailed in "The Rise of the Consumer-Generated Media Machine," Media magazine's April cover story, which explores how blogs, forums, and usergroups are changing marketers' relationships with consumers. ...Read the whole story

  • Faced With Financial Woes, GM Unlikely To Slash Ad Spending by David Kaplan

    Faced with weakening sales in North America and rising costs, just before heading into the 2005 New York International Auto Show at the Jacob Javits Center in New York, General Motors greatly reduced its financial forecast for the year and warned that it expected to lose money in the first quarter. ...Read the whole story

  • Media Agency Searches Continue To Build by Joe Mandese

    After dipping in 2004, searches among marketers looking for agencies with media credentials grew at double-digit rates through the first two months of 2005. Searches by marketers looking specifically for agencies with media buying and planning expertise rose 35 percent in February 2005 versus February 2004, according to data compiled by online advertising resource AdForum.com. ...Read the whole story

  • Product Placements Of The Week by []

    For years, Kraft Foods has been telling Americans, "There's always room for Jell-O." CBS agreed, making plenty of room for the colorful gelatin brand throughout segments of its March 16 episode of "Yes, Dear." That's just one of the featured product placements of the past week brought to you by MediaDailyNews and branded entertainment researcher iTVX. ...Read the whole story

  • Market Focus: Hispanic Women by Alex Miller

    With a combined purchasing power of more than $700 billion and a population growing by an estimated 1.7 million annually, U.S. Hispanics represent a demographic marketers are belatedly warming up to. Ad spending targeting Hispanics is expected to top $3.6 billion by 2007. Hispanic women, who often function as head of their households, make many of the purchasing decisions for their families. ...Read the whole story

  • United We Stand (and all that) by George Simpson

    Warning: SatireAhead! In this week's column, George Simpson explores the joys of synergy when a group of qualified marketers join forces to create a t ... ...More

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