• Product Placement Outpaces Ad Spending by David Kaplan

    While the value of product placement has been a tough nut for the media industry to crack, PQ Media, a marketing researcher that has put together a brief history of the practice, is putting the net worth of the overall product placement market last year at $3.46 billion--an increase of 30.5 percent over 2003. And according to its projections, that's only the beginning. ...Read the whole story

  • Carat Attracts Some Key People: Clients by David Kaplan

    Carat may have lost some key executives in the past few months, but it has also attracted some very important new people: clients. On Tuesday Carat, Americas said it picked up the $26 million media account for Rent-A-Center, capping off a new business rally that also includes the recent wins of Revlon's $125 million media assignment and Motorola's $40 million U.S. media planning and buying account. ...Read the whole story

  • Court TV Shows Serious, Not-So-Serious Sides In Upfront Pitch by David Kaplan

    It pays to know when to lighten up and when to button up--or so Court TV concludes. Judging that it could better position its distinctly different daytime--where the emphasis is on "news"--and nighttime--separate emphasis on "entertainment"--schedules, Court TV has sentenced itself to be divided into two, executives said at the network's upfront presentation in New York on Tuesday. ...Read the whole story

  • New York Times Warns Of 'Uneven' Ad Results For Q1 by Joe Mandese

    Despite "uneven" advertising performance during the quarter, the New York Times Co. Tuesday said it expected to report "mid-single-digit" growth in advertising sales when it releases its final first quarter 2005 earnings results on April 14. ...Read the whole story

  • Discovery Rides With 7-Eleven, Coca-Cola For 'American Chopper' by David Kaplan

    While Hells Angels and their ilk might not be the type to appreciate the cross-promotions, Discovery is hoping that motorcycle enthusiasts of other kinds will connect with a marketing program that joins the cable franchise with 7-Eleven and Coca-Cola in sponsoring its "American Chopper" series. ...Read the whole story

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