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Zenith Foresees 'Soft' TV Upfront, Rapid Online, Cinema Spending
One of the world's biggest media buyers Monday revised its outlook for U.S. ad spending upward, especially for two of the newest media -- online and cinema -- which will grow at the expense of traditional media, especially broadcast TV. ...Read the whole story
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Study Finds Broadband Used To Get More Out Of TV
Nearly four out of 10 consumers with broadband access (37 percent) look up Web sites related to TV programming, according to report, "It's a Broadband Life," released this morning by Yahoo! and Mediaedge:cia. ...Read the whole story
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Infinity Plans 'Visual Radio' Broadcasts To Cell Phones
Faced with mounting competition from MP3, satellite radio and Webcasts, Infinity Broadcasting said it plans to broadcast a new form of "visual radio" programming to mobile devices in the United States by mid-2006. ...Read the whole story
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Silver Screen Has Golden Lining: Ads Found More Effective Than TV's
Moviegoers find them infuriating. Lawmakers are thinking about outlawing them. But new research shows that cinema advertising - ads that appear on-screen before movies in theaters - may be effective for the very reason people are so incensed by them: they can't be avoided. ...Read the whole story
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Advertising 101: Be 'Disruptive,' Get Consumers To 'Hire Your Brand'
What's best for your current business could ruin you for the long term, a Harvard Business School professor told a luncheon of advertising executives and research professionals, imploring them to ignore tried and true conventional practices like "listening closely to customers" and going after businesses that seem likely to improve their profit margins. ...Read the whole story
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Forget 'Bells and Whistles,' Focus on Feeling, ARF Panelists Advise
While new technologies have allowed advertisers and media planners a broad array of ways to reach consumers, these tools are meaningless if they fail to connect them with marketers, a panel of media researchers noted Monday at the 51st ARF Annual Convention. ...Read the whole story
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When Micro-Targeting Goes Amiss
Micro-targeting starts with the idea that birds of a feather flock together, but recognizes that often it's a small flock. The savvy marketer seeks to ... ...More
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