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New Ratings Meter Prompts Debate: Exactly When Should Nielsen Flash Lights During Shows?
Nielsen this afternoon is expected to hold a meeting that could help resolve an important issue concerning the near future of TV audience measurement: how to prompt TV viewers to tell Nielsen when they are watching TV. The outcome of that decision could reestablish the definition of "TV viewing" and could greatly impact both TV usage levels, as well as the ratings of specific TV channels and programs. ...Read the whole story
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TV Develops Two R&D Entities, Neither Yet Has An Identity
For years, the TV industry has been bemoaning the lack of an organization that could field the kind of objective research and development about audience measurement that is essential to the medium's future, but which may not be feasible through a ratings supplier like Nielsen. Now it appears to have two. And both are somehow tied to, or influenced by Nielsen. ...Read the whole story
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Media Chiefs Pursue Holy Grail, Punch Holes In ROI
The ad industry is fond of quoting the adage, "I know half of my advertising is working - I just don't know which half!" Now, if ZenithOptimedia's Steve King is right, the odds are more like 1 percent. ...Read the whole story
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Magna Study Finds Surge In P2P Pirating Of TV Shows
Although the entertainment industry has attempted to crack down on downloads of pirated content, consumers continue to obtain music, movies and television shows from peer-to-peer networks. And, at least in the case of video content, consumers' use of peer-to-peer has recently increased, according to a report released Wednesday by media services firm Magna Global. ...Read the whole story
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Be Like Armstrong, Not Like Hamilton If You Want Good Press to Stick
It might seem strange, but Tyler Hamilton's experience as a bicyclist could provide important insights for brands that want to assess how their images resonate with the general public. ...Read the whole story
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Dramatic Influences in Reality TV
Some voices in the branded entertainment space have been pointing out the potential for misintended outcomes based on unexpected happenings involving product placements on reality ... ...More
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