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Cable Leads Upfront Once Again, Deals Quietly Begin On Turner, Discovery, Lifetime
The first deals of the 2005-06 TV upfront advertising marketplace are getting under way and it appears that cable networks are in fact moving before broadcast, media buyers tell MediaDailyNews. Turner entertainment networks TBS and TNT, Discovery Networks and Lifetime television are all actively selling upfront ad time. ...Read the whole story
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People Are Getting Sicker, TV Appears Best For What Ails Them
The recall levels of TV continues to grow for healthcare marketers while virtually all other media are either flat or waning. That is among the chief findings of the 2005 edition of an annual research study being released today that will be used by pharmaceutical companies and their agencies to plan their advertising buys for the next 12-months. ...Read the whole story
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Study: Marketers Care More About Media Targeting Than Cost
Contrary to popular belief - and ad agency caviling - marketers, when it comes to return on investment for television advertising, say that they are most concerned with getting their message to the target and achieving sales goals, according to a survey by The ROI Council. ...Read the whole story
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Nielsen Past Is Prologue At History Upfront
The channel that claims to "makes the past come alive" asked media buyers to look to the future Thursday, unveiling eight new series and specials during The History Channel's upfront presentation in New York. ...Read the whole story
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