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Fast Food: Not So Fast To Use Silver Screen
During the past five years, the growth and acceptance of in-theater cinema advertising has attracted nearly all the major ad categories with one notable exception: quick service and fast food restaurants. ...Read the whole story
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Study: Best Online Ads Draw From Print Media
Some of the best Web ads combine print advertising's use of powerful images that "pop" with animation that quickly draws in viewers and directs their attention toward a message, according to a new study of online ads by CNET Networks, Ignited Minds, and NOP World's Starch Communications. ...Read the whole story
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Paris And Nicole Turn Copywriters, Create Enormous Placement Deal
Paris and Nicole "have it their way" when they must come up with an ad for Burger King's new breakfast sandwich, the Enormous, in the April 13th episode of Fox's "The Simple Life: Interns." ...Read the whole story
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KSL Teaches Grey Goose to Edit
If seeking to blur the line between editorial and advertising, KSL Media has arranged for Bacardi's Grey Goose Vodka to work with publisher Conde Nast on ads that are tailored to several of its magazine titles. ...Read the whole story
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I Link, Therefore I am
Warning: SatireAhead! A West Nyack, N.Y. man was found dead at his computer apparently the victim of trying to keep up with too many professional ... ...More
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