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Coen Revises Nets' Share Of Spending Upward, Ad Recovery Continues
In issuing his final word on media spending for 2004, veteran ad spend forecaster Bob Coen found that the four broadcast networks gained more than he previously projected. ...Read the whole story
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Yellow Earns Its Stripes, Directories Yield More Than Search
More consumers searching for local services or merchants turn to search engines than Internet Yellow Pages, but those who use an online Yellow Pages are more likely to convert to buyers, at least in five categories--the automotive industry, financial services, drugstores, home and garden, and restaurants--according to a report by the Yellow Pages Association and comScore, expected to be unveiled today. ...Read the whole story
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African-Americans, Hispanics Pay More For Media
When it comes to households that are more likely to be either watching kids' programming or taking advantage of all the various services offered by cable and cell phone providers, African-Americans and Hispanics are in the lead, according to data from marketing consultancy Scarborough Research. ...Read the whole story
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Desktop-Based Broadcast Verification System Launched
Media auditor FastChannel Network began marketing its new broadcast verification service Monday, promising a "distribution/verification solution" that users can control from their desktops through an online invoicing system. ...Read the whole story
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Ad Execs Team To Save Cookies, Other Digital Data Devices
Two ad industry executives Monday unveiled a new initiative advocating the preservation of cookies and other digital media measurement mechanisms. Dubbed Safecount.org, the coalition hopes to offer a forum where advertisers and consumers can agree on safe yet accurate measurement tools. ...Read the whole story
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