Wednesday, April 27, 2005
  • Auditors Find Huge Price Gaps In U.S. Ad Market, 'Size Doesn't Matter'

    A year after launching a new, more sophisticated form of auditing media buys in the U.S. marketplace, a leading U.K.-based media auditing firm has found some surprising differences in the way agencies buy media in the U.S. and the rest of the world. One of the most significant conclusions, says John Billett, founder of London-based Billetts, and its fledgling Media Performance Monitoring America unit, is that the "spread" in the costs of media buys in the U.S. is much greater than abroad, meaning there is a much wider gap in the prices paid by marketers and agencies. Another big finding: ... ...Read the whole story

  • Bravo Upfront: Dalai Lama Meets Bobby Brown

    Get ready America, for the true harmonic convergence: Bravo is bringing former R&B star Bobby Brown together with the Dalai Lama. ...Read the whole story

  • Monster Puts YP, DM Agency On The Block

    Monster Worldwide, the parent of online classified site, said Tuesday it is considering shedding its directional marketing business, which consists of a Yellow Pages advertising agency; direct marketing interactive business--including search engine optimization and management services; and direct response units. ...Read the whole story

  • It's Showtime For Verizon's New VOD Network

    As part of its plans to offer high-definition and video-on-demand programming through its fiber optic system by the second half of 2005, Verizon has struck a long-term affiliation agreement with Showtime Networks for its movie services. ...Read the whole story

  • Software Marketer Doesn't Receive, Helps Make Nets' Upfront Pitches

    At least one marketer is cutting deals on its own in this year's upfront without the aid of a media buyer: software maker Ontra Presentations has signed on several broadcast and cable networks to use its video applications to make their pitch to advertisers and agencies. ...Read the whole story

Einstein's Corner: ROI - Return On Intimacy

Many years ago, I first suggested that the true promise and potential of digital media is intimacy. Accountability, I argued, could follow only in the wake of a willingness to engender and sustain one-to-one relationships, and ...More