• Some Fear, Lots Of Loathing, But Mainly Business As Usual, Say Upfront Buyers/Sellers by David Kaplan

    Time shifting and digital video recorders, high-definition TV, accountability, the upfront: up or down, good or bad, and branded entertainment were just of the issues tackled by a series of media panels held Thursday morning at two locations surrounding Grand Central Terminal in Manhattan. ...Read the whole story

  • Online Sets Ad Record, Is Now Bigger Than The Network Upfront by Wendy Davis

    Online ad spending climbed to a new record of $9.6 billion in 2004--up 33 percent from 2003. At that rate, online is now bigger than other major ad categories, including out-of-home, national newspapers, and perhaps most significant of all, the network TV upfront advertising marketplace. ...Read the whole story

  • Amid Out-Of-Home Boom, Radio Giant Clear Channel Spins Off Outdoor by Joe Mandese

    Clear Channel Communications, the nation's largest radio broadcasters and biggest operator of out-of-home media outlets, Friday announced a plan to restructure the company in a way that would make it even more focused on radio. The plan calls for Clear Channel to spin off 10 percent of its Clear Channel Outdoor unit as part of an initial public offering of its outdoor media operations, and to divest 100 percent of its Clear Channel Entertainment unit. ...Read the whole story

  • NBC, Cable Industry Begin Parental Control Campaign by David Kaplan

    As battles and regulatory fines have raged ever greater over the issue of indecent content on television for the last few years, and as Congress and the Federal Communications Commission consider whether to introduce new strictures on what can be said and shown, NBC and the National Cable & Telecommunications Association are taking matters into their own hands. ...Read the whole story

  • With No Reporters Of Its Own, Yahoo!, Emerges As Vital News 'Packager' by Gavin O'Malley

    The relationship between publishers, advertisers, and readers that at one time sustained news companies is now obsolete, according to Neil Budde, the founding editor of The Wall Street Journal Online, who was hired by Yahoo! as its news director in November. Budde spoke to OnlineMediaDaily Thursday about Yahoo!'s revamped news site, and the company's role in the evolving news business. ...Read the whole story

  • Less Is More, More or Less by Ari Rosenberg

    Delivered with a jovial English accent, this quote came compliments of a cab driver in London where I was recently visiting. We traveled to the ... ...More

Ensuring Product Placement Continuity of Non-Branded Products by Kelly >, <Author: Raymond Pettit

In the world of television, as in the real world, some products are unlabeled and exhibit more 'naturalness' simply because they lack a prominent brand ... ...More

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