The next installment of a massive magazine industry marketing effort aimed at Madison Avenue will prove to be nothing but a cover story--several of … Read the whole story
Even before the major broadcast networks unveil their new prime-time schedules this week, one of the nation's largest advertisers has quietly secured upfront ad … Read the whole story
It was not without some amusement that I read the plans for The Cellular Telecommunications & Internet Association (CTIA), an industry trade group, to … Read the whole story
As the major networks unveil their upfront presentations in New York next week, two Wall Street firms issued their analyses of how well the … Read the whole story
In an effort to attract more online eyeballs, CNN.com today will unveil an initiative to make its video content available at no charge starting … Read the whole story
Darrell Hammond spoofs Donald Trump and his ad for Dominos in the May 7th episode of NBC's "Saturday Night Live." In the skit, the … Read the whole story
As had been expected for at least the past two months, 30-year ad veteran Rick Sirvaitis has been ousted as president and chief executive … Read the whole story