Wednesday, May 18, 2005
  • ABC Promotes Wish-Fulfillment Even As It Celebrates It

    Maybe it was the inspiration of coming off a successful season that produced the "largest season-to-season growth for any major network in 25 years" among the 18-to-49 demo, but the theme ABC struck for its 2005/2006 upfront presentation on Tuesday was "wish-fulfillment." ...Read the whole story

  • SmartVideo Shows Love To 50 Cent

    SmartVideo, in partnership with the Digital Music Video Network, will in early June begin offering mobile phone-enabled music videos from the top artists--including U2, Eminem, Mariah Carey, and 50 Cent--in a free, ad-supported format. ...Read the whole story

  • Bi-Bi Broadcast, Study Reveals Gays, Lesbians Prefer Cable

    Dell, Toyota, American Airlines, and Carnival Cruises are the considered the best brands by gay and lesbian consumers, a study released Tuesday by marketing analyst firm Scarborough Research said. ...Read the whole story

  • Horizon Media Acquires Mass Transit

    In a move that doubles its interactive billings, media shop Horizon Media acquired digital marketing agency Mass Transit Interactive on Tuesday. Horizon has hired all 14 employees of the 7-year-old Mass Transit, and currently is in the process of formally integrating the agencies, said Horizon Senior Vice President Ruby Gottlieb. ...Read the whole story

  • Scripps To Launch Broadband Channels

    Scripps Networks Tuesday unveiled plans to launch two- to three broadband channels over the next year - and at least 10 by 2007 - with each going after a particular "niche" within its existing lifestyle categories. ...Read the whole story

Einstein's Corner: Tolerance vs. Zero Tolerance

TV is and has been the great medium, the meta-medium of tolerance, at least in this society. The commercial advertising model is inclusive and expansive by definition. Once one segment demographic is saturated, it's time to ...More


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