• ABC Promotes Wish-Fulfillment Even As It Celebrates It by David Kaplan

    Maybe it was the inspiration of coming off a successful season that produced the "largest season-to-season growth for any major network in 25 years" among the 18-to-49 demo, but the theme ABC struck for its 2005/2006 upfront presentation on Tuesday was "wish-fulfillment." ...Read the whole story

  • SmartVideo Shows Love To 50 Cent by Shankar Gupta

    SmartVideo, in partnership with the Digital Music Video Network, will in early June begin offering mobile phone-enabled music videos from the top artists--including U2, Eminem, Mariah Carey, and 50 Cent--in a free, ad-supported format. ...Read the whole story

  • Bi-Bi Broadcast, Study Reveals Gays, Lesbians Prefer Cable by David Kaplan

    Dell, Toyota, American Airlines, and Carnival Cruises are the considered the best brands by gay and lesbian consumers, a study released Tuesday by marketing analyst firm Scarborough Research said. ...Read the whole story

  • Horizon Media Acquires Mass Transit by Wendy Davis

    In a move that doubles its interactive billings, media shop Horizon Media acquired digital marketing agency Mass Transit Interactive on Tuesday. Horizon has hired all 14 employees of the 7-year-old Mass Transit, and currently is in the process of formally integrating the agencies, said Horizon Senior Vice President Ruby Gottlieb. ...Read the whole story

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