Wednesday, May 18, 2005
  • ABC Promotes Wish-Fulfillment Even As It Celebrates It

    Maybe it was the inspiration of coming off a successful season that produced the "largest season-to-season growth for any major network in 25 years" among the 18-to-49 demo, but the theme ABC struck for its 2005/2006 upfront presentation on Tuesday was "wish-fulfillment." ...Read the whole story

  • SmartVideo Shows Love To 50 Cent

    SmartVideo, in partnership with the Digital Music Video Network, will in early June begin offering mobile phone-enabled music videos from the top artists--including U2, Eminem, Mariah Carey, and 50 Cent--in a free, ad-supported format. ...Read the whole story

  • Bi-Bi Broadcast, Study Reveals Gays, Lesbians Prefer Cable

    Dell, Toyota, American Airlines, and Carnival Cruises are the considered the best brands by gay and lesbian consumers, a study released Tuesday by marketing analyst firm Scarborough Research said. ...Read the whole story

  • Horizon Media Acquires Mass Transit

    In a move that doubles its interactive billings, media shop Horizon Media acquired digital marketing agency Mass Transit Interactive on Tuesday. Horizon has hired all 14 employees of the 7-year-old Mass Transit, and currently is in the process of formally integrating the agencies, said Horizon Senior Vice President Ruby Gottlieb. ...Read the whole story

  • Scripps To Launch Broadband Channels

    Scripps Networks Tuesday unveiled plans to launch two- to three broadband channels over the next year - and at least 10 by 2007 - with each going after a particular "niche" within its existing lifestyle categories. ...Read the whole story

Einstein's Corner: Tolerance vs. Zero Tolerance

TV is and has been the great medium, the meta-medium of tolerance, at least in this society. The commercial advertising model is inclusive and expansive by definition. Once one segment demographic is saturated, it's time to ...More

Recent Most Read Stories