Thursday, May 19, 2005
  • Pulp Science Fiction: MRI Plans To Make Paper Digital, Interactive

    In a move that would make the printed page digitally interactive, giving advertisers the potential to electronically measure readership not just of magazines, but also of individual pages within magazines, Mediamark Research Inc. (MRI) today will announce plans to begin testing a promising new technology that can literally print an interactive microchip on a page. That technology, known as radio frequency identification (RFID), already is used in a wide variety of everyday applications such as the EZ Pass highway toll collection system. Using a process originally developed by the MIT Media Lab, MRI will begin testing whether RFID tags printed ... ...Read the whole story

  • CBS Hopes To Remain No. 1 With Six New Shows

    After more than a decade of struggling to get to No. 1, CBS Wednesday night said goodbye to one of the shows that helped it get there, even as it previewed six new shows to media planners, buyers and advertisers it hopes will solidify its dominance. ...Read the whole story

  • Broadband Surges, Reaches 43% Of U.S. Homes

    The falling price of broadband drove to 8.2 million new high-speed Internet households last year, bringing the U.S. broadband population to 31.9 million households, a 35 percent increase over 2003, according to estimates released Thursday by Jupiter Research. ...Read the whole story

  • Atlas Enters VOD Market, Will Offer TV Planning, Buying Data

    Another major player is entering the market to develop and manage new digital TV data streams for advertisers and agencies, and this one already has some expertise doing the same thing for another digital medium: the Internet. Atlas, a unit of interactive agency holding company aQuantive that provides media planning and buying data for online media buys, Thursday announced plans to enter the video-on-demand TV data marketplace. ...Read the whole story

  • Between A 'Rock' And A Web Place, MSN Plans Site For Reality Show

    As part of its deal with reality TV honcho Mark Burnett, MSN will create an official "Rock Star" Web site, complete with exclusive streaming video content filmed by a separate crew. The online portal will also host blogs and music files related to the show, said Conrad Riggs, who negotiated the agreement for Mark Burnett Productions. ...Read the whole story

Would a Gnome by Any Other Name Smell as Sweet?

A recent Travelocity placement featured their friendly, upbeat, and likeable little gnome as part of a reality show treasure hunt. To the manner born, the gnome joins the likes of Tony the Tiger, the California Raisins, ...More