Thursday, May 26, 2005
  • D.C. Stations Blast Nielsen's Meters

    Just when it seemed the furor surrounding Nielsen's rollout of local people meters was beginning to ebb, a group of broadcasters in the nation's capital are turning up the heat in anticipation of Nielsen's June 2 launch in Washington, D.C. ...Read the whole story

  • OMD, CoreMedia Strike Eight-Year Deal

    OMD USA has entered into an eight-year technology deal with Fairfield, NJ-based CoreMedia Systems to provide software and systems for tracking and managing direct response media buys. CoreMedia, which develops systems for planning, purchasing and analyzing the results of direct response TV commercials, had already been servicing OMD. ...Read the whole story

  • Feds Tear Up Torrent, Raid P2P Net

    The U.S. Department of Justice Wednesday targeted peer-to-peer network Elite Torrents, which last week allegedly made available for download the latest "Star Wars" movie, "Episode III: Revenge of the Sith," hours before it officially opened in theaters. ...Read the whole story

  • ARF Expands Roster, Adds Burnett, ING, Integration

    The Advertising Research Foundation Wednesday said three new companies - ING, Integration and Leo Burnett Co. - have become members, bringing its membership roster to more than 325 advertisers, agencies, media companies and research firms. ...Read the whole story

  • AMC Names Ad, Brand Strategy Head