• Media IQ's Lotito: We Plan To Audit Print, Other Media

    While the majority of media executives are concentrating on the latest movements of the network upfront, Mike Lotito, the chief executive of auditing firm Media IQ, is thinking more about print as he prepares to unveil two new products designed to measure whether advertisers are getting what they expect in terms of circulation and positioning. ...Read the whole story

  • Newspaper Giants Send Mixed Signals, Times Co. Downsizes, Gannett Names New Chief

    At a time when the newspaper industry is struggling with declining print circulation and sluggish ad demand, two of the nation's largest newspaper groups announced restructurings. The New York Times Co. said it would reduce its staff by 190 employees, while Gannett Co. named a new CEO. ...Read the whole story

  • Music To Their Ears, Study Finds Cell Phone Users Want It

    Mobile phone service providers would be wise to offer users the ability to receive video and audio files, according to a study scheduled to be released today by The Management Network Group, a management, marketing, and technology consultancy. ...Read the whole story

  • Amex, Yahoo! Stage Broadway Site

    American Express tapped Yahoo! to host a Web site devoted to Broadway theater, the companies said Wednesday. The site, set to launch Friday, will offer theater buffs show information, ticket sales, news headlines, behind-the-scenes footage, and original show content. ...Read the whole story



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