Thursday, May 26, 2005
  • Media IQ's Lotito: We Plan To Audit Print, Other Media

    While the majority of media executives are concentrating on the latest movements of the network upfront, Mike Lotito, the chief executive of auditing firm Media IQ, is thinking more about print as he prepares to unveil two new products designed to measure whether advertisers are getting what they expect in terms of circulation and positioning. ...Read the whole story

  • Newspaper Giants Send Mixed Signals, Times Co. Downsizes, Gannett Names New Chief

    At a time when the newspaper industry is struggling with declining print circulation and sluggish ad demand, two of the nation's largest newspaper groups announced restructurings. The New York Times Co. said it would reduce its staff by 190 employees, while Gannett Co. named a new CEO. ...Read the whole story

  • Music To Their Ears, Study Finds Cell Phone Users Want It

    Mobile phone service providers would be wise to offer users the ability to receive video and audio files, according to a study scheduled to be released today by The Management Network Group, a management, marketing, and technology consultancy. ...Read the whole story

  • Amex, Yahoo! Stage Broadway Site

    American Express tapped Yahoo! to host a Web site devoted to Broadway theater, the companies said Wednesday. The site, set to launch Friday, will offer theater buffs show information, ticket sales, news headlines, behind-the-scenes footage, and original show content. ...Read the whole story

  • D.C. Stations Blast Nielsen's Meters

    Just when it seemed the furor surrounding Nielsen's rollout of local people meters was beginning to ebb, a group of broadcasters in the nation's capital are turning up the heat in anticipation of Nielsen's June 2 launch in Washington, D.C. ...Read the whole story

  • OMD, CoreMedia Strike Eight-Year Deal

    OMD USA has entered into an eight-year technology deal with Fairfield, NJ-based CoreMedia Systems to provide software and systems for tracking and managing direct response media buys. CoreMedia, which develops systems for planning, purchasing and analyzing the results of direct response TV commercials, had already been servicing OMD. ...Read the whole story

  • Feds Tear Up Torrent, Raid P2P Net

    The U.S. Department of Justice Wednesday targeted peer-to-peer network Elite Torrents, which last week allegedly made available for download the latest "Star Wars" movie, "Episode III: Revenge of the Sith," hours before it officially opened in theaters. ...Read the whole story

  • ARF Expands Roster, Adds Burnett, ING, Integration

    The Advertising Research Foundation Wednesday said three new companies - ING, Integration and Leo Burnett Co. - have become members, bringing its membership roster to more than 325 advertisers, agencies, media companies and research firms. ...Read the whole story

  • AMC Names Ad, Brand Strategy Head