Friday, May 27, 2005
  • ABC Plans Memorable Memorial Day, Upfront's Reportedly 'Wrapped'

    ABC is close to "wrapping up" deals with major ad agencies, network TV sources said, confirming a report that appeared on ABC declined to comment on the story, but is expected to make an official announcement next week, after the Memorial Day Weekend. ...Read the whole story

  • When TV Ad Proves Soft Core, Viewers Turn To Hard Drive

    Server crashes generally are considered bad for business. So are angry protesters. But this week, a combination of the two might just be the best thing that ever happened for a new TV ad campaign by fast-food chain Carl's Jr. ...Read the whole story

  • Syndication Hopes Buyers Will Give It The Time Of Day

    With the network upfront expected to head into overdrive after the Memorial Day weekend, syndicated television is making a bid for media buyers' attention in daytime, where network soaps have been perceived as particularly weak. ...Read the whole story

  • Omnicom's PHD, OMD Win Rival Financial Media Accounts

    Demonstrating that multiple media buying networks make good business sense for media agency holding companies, two Omnicom media shops - OMD and PHD - Thursday picked up a pair of competitive accounts in the financial services sector. Retail stock brokerage firm Charles Schwab Corp. has consolidated its media planning and buying at PHD USA, while Rival American Century Investments tapped sister media shop OMD New York. ...Read the whole story

  • Report Sees '05 As 'Breakout Year' For Online Ad Spend

    Goldman Sachs has joined the ranks of analysts predicting a bullish year for online ad spending in 2005. In its third annual Internet usage study, released this week, the Wall Street firm said 2005 could be the "breakout year" for online advertising, and that the market would increase by 28 percent to reach $12.3 billion. ...Read the whole story

  • Universal Taps MediaCom's McElroy To Head Sony Research

    Weeks after losing its top researcher, Universal McCann is beefing up its research ranks. On Thursday, the Interpublic media shop named Brian McElroy vice president-research director for its high-profile Sony account. ...Read the whole story

  • Outdoor Sets Sights On Visual 'Adjustment,' NOP Will Help TAB Keep Tab

    The outdoor media industry's Traffic Audit Bureau has retained NOP World to help develop a new standard for planning audience exposure to outdoor ads. The research project is part of an outdoor ad industry initiative to develop a so-called "visually adjusted index" (VAI) for calculating the percentage of consumers exposed to billboards and other outdoor media based on their logistics and proximity. ...Read the whole story

  • Magazine Sale Signals Healthy M&A Market

    Media industry investment banker Veronis Suhler Stevenson has sold Hanley Wood LLC, publisher of 22 trade magazines such as Builder and Remodeling and related Web sites, to J.P. Morgan Partners for $650 million. ...Read the whole story

Do Greater Discounts Deliver Greater Value?

Jim Cooney started selling print advertising at a time when two martini lunches were just sitting down to the cliché table. I had the pleasure of working with him briefly at the end of his career ...More