• ABC Plans Memorable Memorial Day, Upfront's Reportedly 'Wrapped' by David Kaplan

    ABC is close to "wrapping up" deals with major ad agencies, network TV sources said, confirming a report that appeared on AdAge.com. ABC declined to comment on the story, but is expected to make an official announcement next week, after the Memorial Day Weekend. ...Read the whole story

  • When TV Ad Proves Soft Core, Viewers Turn To Hard Drive by Shankar Gupta

    Server crashes generally are considered bad for business. So are angry protesters. But this week, a combination of the two might just be the best thing that ever happened for a new TV ad campaign by fast-food chain Carl's Jr. ...Read the whole story

  • Syndication Hopes Buyers Will Give It The Time Of Day by David Kaplan

    With the network upfront expected to head into overdrive after the Memorial Day weekend, syndicated television is making a bid for media buyers' attention in daytime, where network soaps have been perceived as particularly weak. ...Read the whole story

  • Omnicom's PHD, OMD Win Rival Financial Media Accounts by Joe Mandese

    Demonstrating that multiple media buying networks make good business sense for media agency holding companies, two Omnicom media shops - OMD and PHD - Thursday picked up a pair of competitive accounts in the financial services sector. Retail stock brokerage firm Charles Schwab Corp. has consolidated its media planning and buying at PHD USA, while Rival American Century Investments tapped sister media shop OMD New York. ...Read the whole story

Advertainment or Adcreep? What Game Players Think About Product Placement in Computer Games by Kelly >, <Author: Raymond Pettit

Professor Michelle Nelson at the University of Wisconsin was the lead researcher on an intriguing study* that examined what game-players thought about product placements in ... ...More

Follow MediaPost