• The Upfront Tally: Reportedly, It's An ABC Rally by Joe Mandese

    The 2005-06 upfront television marketplace was supposed to be one of the orderly ones, in which media buyers took their time in an effort to reorder the national television marketplace. Instead, it has proven to be as fast and furious as any in memory with at least two major networks nearing "sell-outs" of their upfront prime-time ad inventory at cost increases that were higher than many marketers had planned for. At least that's the consensus building from reports in major trade magazines and financial publications over the past several days, which citing unnamed sources, put ABC at nearly done. ...Read the whole story

  • Comcast Preps 'Next Generation' Set-Tops, Include DVRs by David Kaplan

    Pace Micro Technology, a digital set-top box maker, and Comcast have signed a multi-year agreement that will provide the cable operator with DVR devices. ...Read the whole story

  • Countdown 2007: Study Predicts DVRs To Reach Tipping Point by David Kaplan

    As if spotting a comet that's heading for earth at some future date, Forrester Research is predicting an ad-spending downturn to hit in 2007, when more than 50 million U.S. households will be using either digital video recorders or video-on-demand services. ...Read the whole story

  • Feeling Viral? Sneeze And You Might Miss These by Shankar Gupta

    One Web site shows a 30-second video of a man sobbing while he eats fresh strawberries. Videos of a masked man dancing to the tune of cell phone ringtones are shown on a second. A third site advertises underwear with embedded tracking devices, for men who fear their lovers are straying. ...Read the whole story

  • Deal Combines Local TV News, Local Job Ads -- Online by Joe Mandese

    In a deal that will put local classified advertising together with local broadband content, but on a national scale, WorldNow today is expected to announce a deal with Monster to power the job listings on its local media network. ...Read the whole story

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