NBC, the laggard broadcast network in what has proved to be a languishing upfront sales season, is expected to announce it has wrapped up … Read the whole story
One of the first perks you accept as a media buyer is a complimentary subscription to magazines pitching your accounts. The first major decision … Read the whole story
A year after he sparked an ad industry groundswell focused on issues surrounding one major medium - network TV - Carat CEO David Verklin … Read the whole story
I spent last Tuesday at the Newspaper Association of America (NAA) "Future of Newspapers" conference in Chicago. As one would expect from a gathering … Read the whole story
While the recall-recognition battle in advertising measurement has raged on for many years, recent studies in both the UK and U.S. have tipped the … Read the whole story
ESPN Thursday unveiled the latest findings from an ongoing tracking study of digital video recorder users, and the research suggests that the vast majority … Read the whole story
In a development that has the potential to drag much of Nielsen Media Research's dirtiest laundry out for public scrutiny, a small rival has … Read the whole story