• Upfront Turns Down-And-Out, TV Market Proves Softer Than Expected by Wayne Friedman

    NBC, the laggard broadcast network in what has proved to be a languishing upfront sales season, is expected to announce it has wrapped up its upfront sales at considerably lower levels than some had predicted -- ending up at $1.9 billion in upfront ad commitments for the 2005-06 prime-time season, agency executives tell MediaDailyNews. That's a decline of nearly $800 million from NBC's 2004-05 upfront sales effort, and represents another weak signal not just for NBC, but for what many are now saying is a far weaker television sales marketplace than initial reports suggested. Not just for the cable networks ... ...Read the whole story

  • Carat's Verklin Sparks Another Industry Initiative, This Time For Magazines by Joe Mandese

    A year after he sparked an ad industry groundswell focused on issues surrounding one major medium - network TV - Carat CEO David Verklin Thursday triggered a new initiative for another major medium: consumer magazines. Like the first, the second initiative occurred spontaneously and during an annual meeting of the world's largest advertisers. This time Verklin teamed with Meredith Publishing Group President Jack Griffin to create a forum that would organize the myriad of new research initiatives that have suddenly taken root within the publishing industry. ...Read the whole story

  • Study Prototypes DVR Users, Finds 'Live' TV Still The 'Norm' by Joe Mandese

    ESPN Thursday unveiled the latest findings from an ongoing tracking study of digital video recorder users, and the research suggests that the vast majority of DVR households are relatively new to the technology, and have yet to have their TV viewing behavior substantially altered by it. ...Read the whole story

  • Nielsen Faces 'Staggering' Suit, Plaintiff Plans To Expose Ratings Process In Court by Joe Mandese

    In a development that has the potential to drag much of Nielsen Media Research's dirtiest laundry out for public scrutiny, a small rival has filed an antitrust suit against the TV Ratings giant and plans to take it to trial. ...Read the whole story

Newspapers: Playing Defense Won't Be Good Enough by Dave Morgan

I spent last Tuesday at the Newspaper Association of America (NAA) "Future of Newspapers" conference in Chicago. As one would expect from a gathering with ... ...More

Day After Recall Misses Aspects of Product Placement Impact by Kelly >, <Author: Raymond Pettit

While the recall-recognition battle in advertising measurement has raged on for many years, recent studies in both the UK and U.S. have tipped the scales ... ...More

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