More mixed signals emerged for the near-term advertising economy from two major media - outdoor and business-to-business media - on Monday. The slowdown reflects … Read the whole story
In a blow to Omnicom's OMD unit, Carat has raided Ray Warren to become president of Carat USA, and president of Carat Media Group … Read the whole story
We live in a world of tracks. Any one of us can deconstruct the packaging surrounding our favorite things. Technology now enables us to … Read the whole story
Cablevision Systems Corp.'s $7.9 billion intended buyout to take the company private has little to do with any advertising revenue play--but the remaining public … Read the whole story
In an effort to extend its presence online -- and its cachet with kids -- Viacom's MTV Networks on Monday said it acquired Neopets … Read the whole story
Sparked by traditional marketers' growing interest in Web advertising, WPP's Millward Brown research unit quietly acquired burgeoning online researcher Dynamic Logic on Friday. Millward … Read the whole story
The political tussle surrounding the Corporation for Public Broadcasting, the governing body in charge of funding public radio and television, could lead to less … Read the whole story
The TV Watch Coalition, the major broadcast network partnership designed to serve as the "watchdog of television decency watchdogs," has started its first campaign … Read the whole story