• Outdoor, B-to-B Report Soft Results, Add To Mixed Ad Signals by Joe Mandese

  More mixed signals emerged for the near-term advertising economy from two major media - outdoor and business-to-business media - on Monday. The slowdown reflects an overall mediocre growth reported recently by a variety of broadcast and print media companies, and comes as news about the 2005-06 network upfront ad sales marketplace appears to have turned from robust to soft. ...Read the whole story

• Carat Raids OMD's Warren, Media Buying Vet Will Serve As Verklin's No. 2 by David Kaplan

  In a blow to Omnicom's OMD unit, Carat has raided Ray Warren to become president of Carat USA, and president of Carat Media Group Americas. Warren, who had been managing director, as well as the chief media buying executive at OMD, moves to Carat after a nearly five-month search for a successor to Charlie Rutman, who left in February to join Havas' MPG USA as CEO. ...Read the whole story

• A New Cable Vision: Buyout Would Take Systems Private, Keep Rainbow Public by Wayne Friedman

  Cablevision Systems Corp.'s $7.9 billion intended buyout to take the company private has little to do with any advertising revenue play--but the remaining public part of the company will. ...Read the whole story

• Virtual Pet Rocks: MTV Acquires NeoPets, Expands Online by Gavin O'Malley

  In an effort to extend its presence online -- and its cachet with kids -- Viacom's MTV Networks on Monday said it acquired Neopets -- developer of an online community of virtual pets -- for about $160 million. ...Read the whole story

• WPP Unit Acquires Online Researcher, Deal Follows Mainstream Marketers by Wendy Davis

  Sparked by traditional marketers' growing interest in Web advertising, WPP's Millward Brown research unit quietly acquired burgeoning online researcher Dynamic Logic on Friday. Millward Brown, which has been a leader in testing advertising effectiveness for traditional media -- mainly TV -- has been seeking to move into testing online ad effectiveness. ...Read the whole story

• Putting The Corporation In Public Broadcasting, Politics Signal More Underwriting, Fewer Stations by august >, <Author: Avida Landau

  The political tussle surrounding the Corporation for Public Broadcasting, the governing body in charge of funding public radio and television, could lead to less federal support and a greater role for corporate underwriting of public television. Either that--or it could spell the demise of some public stations, say consumer watchdog groups protesting what they are calling the partisan political meddling and potentially crippling de-funding initiatives currently before the U.S. Congress. ...Read the whole story

• TV Watch Launches Education Campaign by David Kaplan

  The TV Watch Coalition, the major broadcast network partnership designed to serve as the "watchdog of television decency watchdogs," has started its first campaign to promote parental responsibility over their children's viewing habits. ...Read the whole story

• Correction: CNN, MSNBC, Yahoo! Drew More Than 20 Million Visitors In April
• Study: Teens, Boomers Disagree About P2Ps

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