Tuesday, June 28, 2005
  • TiVo Names Rogers CEO

    In a move designed to encouarge deals with cable operators and advertisers, TiVo Monday named veteran TV executive Tom Rogers as its new chairman. Rogers, who has been vice chairman of TiVo since last October, and a board member since 1999, will take over on July 1, succeeding co-founder Mike Ramsey, the company announced yesterday. ...Read the whole story

  • Researchers Find An Advertising Upside To DVRs

    Evidence is mounting that digital video recorders aren't necessarily the negative for TV advertising that many people have believed them to be. While research continues to mount that a high percentage of DVR users do skip through commercials, new information suggests there is a DVR advertising upside -- including the fact that people actually use the devices to replay interesting commercials and they appear to be restoring the kind of family viewing that marketers and agencies relish. ...Read the whole story

  • Local CBS Sites Get New Look

    From seed-spitting contests to town hall meetings, CBS's local online content will remain provincial, but its packaging is going pro, according to Viacom, which announced Monday that its Television Stations Digital Media Group is relaunching each of its 40 stations' Web sites. ...Read the whole story

  • MTV Launches Interactive Entertainment Division

    As interactive video gaming exerts a greater cultural pull, MTV is hoping to exact some pull of its own in that area with the launch on Monday of its newest division, MTV Games. ...Read the whole story

  • Product Placements Of The Week

    The following five product placements highlight some of the best on television from June 12 through June 18. These placements were interwoven into the fabric of the stories and became integral plot points or provided interesting ways of showing product integration within the television program. ...Read the whole story

When Graffiti Replaces Discourse

With a hardy "as long as we can hit a high standard and have no risk of vandalism, then it is worth having a try at it again;" and a "Hi-Oh-Silver!" Rob Barrett, the Los Angeles ...More