• Coen Revises 2005 Ad Spend Downward by David Kaplan

    The increasing softness in American advertising spending of the past few months has led the usually bullish Bob Coen, Universal McCann's senior vice president and director of forecasting, to issue a slightly downgraded forecast for total U.S. ad spending this year, revising his previous expectation from December 2004 of 6.4 percent growth--to $280.6 billion--to a projected increase of 5.7 percent, to $278.7 billion. ...Read the whole story

  • Local Broadcast Ad Markets Decline by Wayne Friedman

    National television's upfront advertising market sluggishness shouldn't have been much of a surprise this year, given that local TV sales have been showing weakness since the end of 2004. ...Read the whole story

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