Tuesday, July 19, 2005
  • WPP Looks Outside, Consolidates Mediaedge, MindShare Into New Outdoor Media Giant

    Continuing with its theme that bigger must be better when it comes to media planning and buying, WPP Group is once again consolidating components of its massive media services organization to dominate an important, emerging market. That market, ironically is one of the oldest forms of advertising media - out-of-home - which is expanding rapidly as it becomes infused by new digital technologies, measurement systems and new place-based venues, which have analysts projecting it will be one of the fastest growing sectors over the next several years. Another big driver is the fact that marketers are growing nervous about their ... ...Read the whole story

  • Hoping To Find Its Place In Cyberspace, News Corp. Acquires MySpace

    More than a decade after it squandered its first foray online - the first of any major media conglomerate - News Corp. is once again betting big on online media, announcing a deal Monday to acquire Intermix Media Inc. for $580 million in cash. Intermix, which operates the wildly popular social networking Web site MySpace and about 30 other Web destinations, has made inroads in drawing both the precious youth market and advertisers. ...Read the whole story

  • NBC Olympic Ad Sales: Not Exactly A Gold Medal Pace

    TV advertising sales of NBC Winter Olympics in Torino, Italy are somewhat slow, according to media buying executives. NBC has 75% sold of its goal of just over $800 million. ...Read the whole story

  • Report: Satellite Radio Poised To Skyrocket

    Ever-increasing consumer interest, new programming, agreements with the automotive industry and a relatively low turnover and drop-out rate for subscribers will help lift the number of satellite radio subscriptions to 46.8 million and yearly revenue to $7.6 billion by 2014, California-based Kagan Research said in a report this week. ...Read the whole story

  • African Content From The Continent, New Channel To Compete With BET, TV One

    Set to compete with the established Black Entertainment Television (BET) and relative newcomer TV One, a new 24-hour channel focusing on news and entertainment from the African continent, The Africa Channel, will be ready to launch by the third quarter of 2005, its president said on Monday. The channel hopes to provide a voice and image in the United States for the little-covered region. ...Read the whole story