• Audit Bureau Tightens Rules, Disqualifies Paid Subs For Scores Of Magazines, Newspapers by adam.m >, <Author: Michael Deibert

    In a move that disqualifies the paid subscriptions of scores of publications, the Audit Bureau of Circulations (ABC) Tuesday said its board voted to censure two third-party sales agents for consumer magazines and newspapers. The move is part of an effort by the ABC, the print industry's circulation watchdog and the source for circulation estimates that are the basis of print advertising buys, after a spate of high-profile circulation misstatements involving newspapers and magazines diminished the industry's credibility in the eyes of print advertisers and agencies. As part of new steps it is taking to add rigor to its circulation ... ...Read the whole story

  • Planners, Buyers Mull Cost Of Google's Cost-Per-Thousand Play by Wendy Davis

    Media buyers and planners are of mixed minds about Google's entry into the CPM marketplace, according to a recent study by MediaPost and Deutsche Bank. Google in April announced plans for a network in which advertisers could purchase image ads on a variety of publishers' sites on a cost-per-thousand impression basis. ...Read the whole story

  • Scripps Tops Q2 Predictions, Thanks To Shopzilla, Networks by Shankar Gupta

    E.W. Scripps beat analysts' predictions for the second quarter by posting 15 percent year-over-year growth in operating revenue to $627 million, with a net income for the quarter at $97.6 million, or 59 cents per share. Analysts' estimates put the company's earnings at $613 million, or 53 cents per share. ...Read the whole story

  • Weather Channel Bolsters Ad Sales Team, Taps Former Time Warner Execs by Joe Mandese

    In a move to bolster its burgeoning sales organization, The Weather Channel has recruited two former top sales executives of Time Warner - one from the cable side, the other from print. ...Read the whole story

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