While the immense political debate surrounding television audience research has taken center stage, the audience research industry for a variety of major traditional media … Read the whole story

Randall Rothenberg's book, "Where the Suckers Moon" invites you to ride along with the marketing executives of Subaru during their high-profile agency review back … Read the whole story

Online revenue growth trounced print in the second quarter of this year for both The New York Times Company and the Dow Jones Company, … Read the whole story

Media General Inc., the Virginia-based media operator best known for newspapers and TV stations, is playing the advergaming game, acquiring Dallas-based Blockdot Inc. Read the whole story