Breaking with its long-standing marketing entertainment partner Walt Disney Co., McDonald's Corp. has struck a non-exclusive two-year worldwide marketing and promotional deal with rival … Read the whole story
First, kudos to the Association of National Advertiser's (ANA) task force for embracing a new media metric - engagement - after all these years … Read the whole story
A report released Wednesday by the financial management and advisory company Merrill Lynch cited a "media malaise" that had descended upon traditional advertising and … Read the whole story
In the latest round of political debate surrounding the TV ratings business, representatives from Madison Avenue, the TV industry and the research business testified … Read the whole story
In its first earnings report since announcing the acquisition of Gruner + Jahr, Meredith Corp., the Iowa-based media company known for its magazines, Wednesday … Read the whole story
Buoyed by the fact that national theatrical advertising is still a fast growing advertising business --climbing at 23% to $425 million in 2004--National CineMedia, … Read the whole story