• A Sense Of Place: Thomson Muscles Into Retail Media, Acquires PRN by Joe Mandese

    Another major player in the place-based media business is being gobbled up, just as so-called "shopper media" is expected by many to take off. PRN Corp., operator of the Premiere Retail Network, is being acquired by Thomson, a consumer electronics company that markets products under the RCA and other brands. Among the products Thomson markets are digital video recorders, which are believed to be one of the factors driving the importance of place-based media. As new digital electronics equipment gives consumers greater control over TV, radio, and online content inside their homes, many on Madison Avenue believe out-of-home media, and ... ...Read the whole story

  • ABC 'Brat Camp' Picks On Fox's 'Dancing' by Wayne Friedman

    Even with less glamorous reality shows, ABC stays strong--if not the leader this summer. It already has the highest rated summer show in five years with "Dancing with the Stars" and now the netowrk has taken on a rival dance show from Fox with its less glamorous "Brat Camp" reality show. ...Read the whole story

  • Teletrax Moves Into Advertising, DR Shop To Track And Verify Ad Buys by adam.m >, <Author: Michael Deibert

    The California-based direct response media buying firm, Mercury Media, announced on Thursday that it has inked an agreement with Teletrax, the London-based video broadcast monitoring and asset management service, to electronically trace airings of its direct response television advertisements. ...Read the whole story

  • Teens, Tweens Abandon TV, Study Finds Waning Interest In Television by Wayne Friedman

    New TV research has discovered that young teens and tweens are less interested in TV as they get older. ...Read the whole story

  • How to Sell What's Next by Ari Rosenberg

    One point of confusion in these columns has been the use of the term "publisher" when talking about the media sales process. I use this ... ...More

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