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TV Ads: Low Factor In High Court Decision
TV advertising has been a waning part of the marketing process in the executive branch of the U.S. government. It's apparently not much of a factor in the judicial branch either. ...Read the whole story
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Hallmark Channel No Longer In The Cards, Crown To Greet Bidders
You can't be an island in the TV world, and Crown Media Holdings--whose primary asset is cable network Hallmark Channel--has apparently just found this out. The company Thursday announced it is looking to sell out to another entity or enter into a licensing deal for the 70-million-subscriber cable network, the Hallmark Channel. ...Read the whole story
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Tech's Back: Spate Of M&As Signal Something's Up
When U.K.-based tech publisher United Business Media announced Thursday it was acquiring a pair of online concerns, it was only the latest move in a stream of tech-related acquisitions by big media concerns. The moves have some observers wondering: having seen the tech market bottomed out, is it on the way up? ...Read the whole story
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NBC Universal Narrows Media Buying Review To Six, Two Incumbents
NBC Universal, the General Electric unit that sells a lot of media, is close to naming a shop to buy a lot of media. The broadcast and cable TV programming division has narrowed its media services review to six media shops. ...Read the whole story
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