• Drugs Kick Consumer Ad Habit: No. 2 Ad Category Flat During First Half by Joe Mandese

  Ad spending in the media tracked by Nielsen Monitor-Plus shot up 5.7 percent during the first half of 2005, a faster rate of growth than some forecasters had been predicting. The growth came despite a pronounced downturn in spending by one of the biggest stimulants to the national advertising scene, especially TV: direct-to-consumer prescription drug ads. ...Read the whole story

• Online Display Climbs Twice The Rate Of Overall Ad Economy, ISPs Boost Spending In Other Media by Wendy Davis

  Spending for online display ads rose 12.6 percent in the first half of 2005, according to estimates released Tuesday by Nielsen Monitor-Plus. That rate, although more than double the 5.7 percent growth in overall ad spending, was lower than projections by other online ad forecasters. ...Read the whole story

• First Magazines, Then TV, Now Wal-Mart Muscles Into DVDs by Wayne Friedman

  In a growing trend for DVD marketing, major retailers such as Wal-Mart and Best Buy are getting exclusive entertainment products to sell from studios and TV networks. ...Read the whole story

• Arbitron Launches Out-of-Home TV Ratings, Data Prove Significant by Joe Mandese

  Years after the TV industry began clamoring for ratings of out-of-home viewers it has finally gotten them, albeit from a company known for radio ratings. Arbitron Tuesday claimed a TV industry first, providing electronic measurement of out-of-home TV viewing in Houston, where it is conducting an extensive field trial of its new portable people meter ratings system. ...Read the whole story

• Conde Nast's Cargo Nets American Media Chief by adam.m >, <Author: Michael Deibert

  Former American Media President Lance Ford has been selected as vice president and publisher of Condé Nast's Cargo, it was announced on Tuesday. The appointment is effective Monday, September 12th. ...Read the whole story

• Fox's First New Season Break: An Early "Prison Break" by Wayne Friedman

  The networks have formally begun their fall season programming assault, and Fox is the first to strike pay dirt. "Prison Break"'s two-hour premiere on Monday debuted to a healthy Nielsen 4.6 rating/12 share with adult viewers 18-49. ...Read the whole story

• ZenithOptimedia And Starcom Snag Richemont Media Planning
• Report: Bank of America Ad Decision Imminent
• Publicis Groupe Agency Renamed Leo Burnett Detroit

Recent Most Read Stories

• Newspaper, Magazine Ad Fortunes Continue To Decline
• Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV
• TV Model: Nets, Stations Split Retrans 50/50
• Equifax Taps Dentsu's 360i As Lead Agency
• Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains
• DPAA Taps Enhanced TV Ad Vet Frey As New Chief
• NY1 Show Goes National
• NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place
• Clarification: NDTV Appeal Addresses Allegations Against Nielsen
• AWNY Installs New Board

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