MediaDailyNews
Friday, September 9, 2005
  • Consensus: Spot TV Ad Spending To Rise In '06, Not By Much

    A cautious Television Bureau of Advertising is estimating that 2006--a political and Olympic advertising year--will see TV spot advertising revenues climb between 6.1 percent … Read the whole story

  • Nielsen//NetRatings Gathers Cookie Crumbs, Estimates Online Ad Reach Inflated By 27%

    In a development that could influence how advertisers and agencies plan online media buys, a major provider of online audience research today will announce … Read the whole story

  • CBS Expands Cable 'Bypass' To Sports, SportsLine Assists In Operation

    Continuing its self-styled cable "bypass" strategy, CBS Sports is pooling its resources with CBS SportsLine.com in order to make all of its sports-related content … Read the whole story