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GEICO Finds Way To Save Money On Insurance Ads: Ask Consumers To Make Them
GEICO, the company known for its humorous commercials about people saving money on its car insurance, Monday announced plans that may save it money on its marketing budget, launching what may be the first marketer generated effort to create a large-scale consumer generated media campaign promoting a brand. ...Read the whole story
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Scripps Television Inks IPTV Deal With Broadstream
In the midst of sometimes higher-profile content distribution news--cable, satellite, and Internet--the next-generation content technology, IPTV, or Internet Protocol Television, continues to strike deals. Scripps Television's cable networks inked a deal with Broadstream Communications, one of the leading IPTV distributors. ...Read the whole story
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Federated Spending Shift Could Spell Trouble For U.S. Newspapers, Firm Says
Following a current that has sparked more than a little concern in the newspaper industry, Federated, the largest department store company in the United States, has started to shift spending from newspapers to electronic media such as television and direct mail, a new report from Merrill Lynch asserted on Monday. ...Read the whole story
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'Martha' Scores Rare Results, 'Tyra' Still Looking For Model Ratings Success
In a rare performance for a new syndication show, "Martha"--so far--is delivering in her first week exactly what advertisers were promised in terms of ratings guarantees. ...Read the whole story
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Adam Gerber Takes 'Sabbatical,' Leaves MediaVest, Maybe Madison Avenue
Adam Gerber, one of Madison Avenue's most influential new media gurus, has left MediaVest. Gerber, who has overseen new media strategies and development for some of the world's biggest advertisers, including Coca-Cola Co. and Procter & Gamble, quietly gave notice to the agency several weeks ago, when he took paternity leave following the birth of his first child, Maxwell David Gerber. ...Read the whole story
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