Wednesday, September 21, 2005
  • Unnamed Suitor Makes $2.8 Bil Offer To Acquire Aegis, Board Meeting To Discuss

    Aegis Group, the world's largest pure-play media services company, early Wednesday morning said it has received an offer from an unnamed suitor to be acquired for 140 pence per share, or about $2.8 billion. While Aegis did not disclose the name of the suitor, the buzz among the international press during the wee hours was that the offer could be from French-based agencies Havas or Publicis, or from U.S.-based Omnicom. ...Read the whole story

  • Family-Friendly Programmers Debate Business-Friendly Model

    All network entertainment chiefs would love to have more family-friendly shows--but not when it comes to sacrificing bigger broad-reaching programs or important marketing agendas. ...Read the whole story

  • Arbitron: Out-of-Home Not Just 'Men In Bars,' 14 Percent Of All TV Usage

    Arbitron Tuesday released the first results of TV and radio audience ratings from its portable people meter market test in Houston, and the data confirmed several differences between in-home measurement systems and the portable metering device, including higher audience cumes and more consistent usage patterns for radio listening, and a significantly higher amount of out-of-home TV usage than has previously been assumed. It also dispelled many misconceptions about who's watching TV outside the home. ...Read the whole story

  • Yahoo! Resumes Apprenticeship, Part Of Multi-Platform "Martha" Strategy

    In a super-sized show of multi-channel cross-marketing product placement, Yahoo! and reality TV producer Mark Burnett have partnered once again to promote NBC's prime-time shows "The Apprentice: Martha Stewart" and the fourth season of "The Apprentice," with Donald Trump. All parties involved--Yahoo!, Burnett, NBC, Stewart, Trump, and their advertisers--plan on promoting each other's products, brands, and content throughout the fall season. ...Read the whole story

  • New Report: Product Placement Hits $3.5 Billion, $1.9 Billion On TV

    Two major research companies that focus on branded entertainment and product placement--PQ Media and iTVX--have struck an agreement to release what they say is the first global branded entertainment report on overall spending and measurement. The two companies will also offer custom research studies. ...Read the whole story

  • Meredith Enters Latino Market With Siempre Mujer

    Cornfed Iowa-based Meredith Corporation, the publisher of such magazines as Better Homes and Gardens and Ladies' Home Journal, has dipped its toe into the ever-expanding Latino demographic with its launch of Siempre Mujer, a Spanish-language magazine that targets young Latina women. ...Read the whole story