• Hedge Or Wedge? Publicis Plays Day-Trader, Acquires Aegis Stake by Joe Mandese

    Acting more like a day trader interested in short-term profits than a suitor pursuing a long-term asset, Paris-based agency holding company Publicis has completed a series of trades that give it a small stake in London-based Aegis Group. The net position, more than 7 million shares of Aegis stock, give Publicis about a 0.6 percent stake in Aegis, a company it has publicly acknowledged to be interested in acquiring. ...Read the whole story

  • Omnicom Restructures Media Group: Names OMD's Uva President, Expands PHD by Joe Mandese

    Omnicom Friday unveiled a global restructuring of the Omnicom Media Group and a "major global expansion" of its PHD unit in an effort to turn it into an alternative global media network to its flagship OMD. As part of the move, Joe Uva, CEO of Omnicom's OMD Worldwide, was named president of the Omnicom Media Group, reporting to chairman-CEO Daryl Simm. ...Read the whole story

  • Week 1: Almost Everyone Gets A Taste or Prime-Time Success by Wayne Friedman

    For the first week of the network season, almost everyone is getting a chance to wet their beaks. CBS, which had its turn last Thursday night, continues its tradition from last year as its mainstays "CSI" and "Survivor" again turned in strong resultsts. ...Read the whole story

  • Husking Media In Middletown, Ball State To Unveil Revelations Today by Joe Mandese

    MUNCIE, IN -- Most mornings Dave Ferguson wakes hours before daylight and eats "first breakfast," the meal that starts the Midwestern farmer's day, before he begins tending livestock, mending fences, and toiling in the fields. Then he cleans up, puts on his city duds, consumes a second breakfast, and drives through the cornfields and soybean patches of rural Indiana to Muncie, where his thoughts shift from agricultural farms to server farms. Ferguson is director of one of the nation's most enterprising, but probably least-known media labs-- the Center for Media Design at Ball State University. ...Read the whole story

  • BPA Outlines 'Per-Issue' Magazine Circulation Plan by adam.m >, <Author: Michael Deibert

    A more timely and effective system of circulation reporting is essential to print media if it wants to stay competitive with other advertising platforms, said the head of circulation auditor BPA Worldwide last week, a day after the company unveiled plans to deliver statements on a "per-issue" basis. ...Read the whole story

  • Let's Get Physical: NBC's 'Apprentice' Pumps Up At Bally's by Kenny >, <Author: Karin Searle

    The Donald is back with a new batch of apprentice hopefuls in the September 22nd season premiere of NBC's "The Apprentice." This week's task has the men and women squaring off to create a new exercise class for Bally's Total Fitness. ...Read the whole story

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