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AMC Cover Story: 'What, We Worry?'
There's a lot of stormy weather surrounding old media these days, but not the magazine business. Ad pages are up, readership is up, and the future looks bright. At least that's the view of magazine industry executives attending the American Magazine Conference, which opened Monday on a buoyant note. ...Read the whole story
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CBS.com Has Talent Spin Blogging Marketing Support
CBS.com will have its stars, writers, and producers do some extra marketing spin by offering up weekly blogs for a number of CBS' prime-time shows. ...Read the whole story
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Publishers, Editors: Product Placement Means Our Product's Debasement
In his first speech as President of the Magazine Publishers of America, Jack Kliger, who is also president and chief executive of Hachette Filipacchi Media, eliminated any doubts as to where the MPA stands on the thorny issue of product placement: "Product placement will only lead to the disintegration of our credibility," he said. "Nothing could be more damaging to our readers." ...Read the whole story
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Going Digital In 2009 Means Chaos For TV Customers, Research Groups Say
Research companies Points North Group and Horowitz Associates warn that the Federal government 's push for digital television by the year 2009 will wreak havoc with TV customers. They say a proposed U.S. Senate digital TV bill, which would terminate analog TV service in 2009, could mean a backlash from consumers. ...Read the whole story
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DMA Launches New Identity
Two weeks ago, The Association of National Advertisers debuted a new logo and brand identity at its annual conference. This week, it's the DMA's turn. ...Read the whole story
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In Pod We Trust
With the start of the television season, I had the distinct impression that there were more commercials on the air than there were last year. ... ...More
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