Publicis Groupe--the Paris-based parent of Starcom MediaVest Group and ZenithOptimedia Group--Wednesday did what many in the industry long expected it to do, and consolidated its two media networks under one corporate-level management structure, naming Jack Klues chairman of Publicis Groupe Media. ...Read the whole story
In the latest and perhaps strangest new development in the ongoing debate surrounding the oversight of TV audience measurement, Don't Count Us Out is backing a Nielsen-funded attempt to shift the focus onto the Media Rating Council, the media industry's ratings watchdog. ...Read the whole story
CBS is finally taking care of its flagging CBS News division, replacing CBS News President Andrew Heyward with CBS Sports President Sean McManus, who will hold down both jobs. ...Read the whole story
Earlier this month, the National Park Service, a federal environmental agency, said it will change its policies surrounding corporate sponsorship of public land, which has aroused suspicion among environmental protection organizations. ...Read the whole story
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