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Media Remains WPP Growth Engine, Report Says Sorrell Probing Carat's 'Volume Discounts'
A day after Chairman Martin Sorrell described the media industry as being in a "certain amount of panic" over the Internet, WPP Group reported a 26 percent growth in third quarter revenues thanks in large part to the Internet. ...Read the whole story
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Fox Strikes Out With Lowest Ratings On Record For A World Series
Fox's lowest ratings on record for a World Series brought other misery--the four-game sweep also cost the network about $20 million to $30 million in missed advertising sales per game, or a total of $60 million to $90 million had the Series gone the full seven games. ...Read the whole story
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Papers Struggle To Add Circ., But It Just Doesn't Work
It's no surprise that the newspaper industry has been struggling to grow its circulation, but publishers may be doing worse than many think, according to findings of a study released Thursday by the Newspaper Association of America. ...Read the whole story
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Think Global, Act Pro Bono: Outdoor Comes To UNICEF's Rescue
With much fanfare, organizers on Thursday unveiled what they claimed to be the first-ever global media buy. Except it wasn't actually a "buy." It also wasn't, as some might have expected, a deal that involved a lineup of pan-regional satellite TV networks, the Internet, or a chain of international newspapers or magazines. It was comprised of billboards. ...Read the whole story
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NBC Revamps On-Air Look, Tones Down Promos
The NBC Agency--the network's in-house marketing agency--has turned down the volume, redesigning its prime-time network on-air look and softening its promo messages. ...Read the whole story
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