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Death Takes This Holiday: Grim Milestone Reaps TV Ad Blitz
As the news of the 2,000th American soldier's death in Iraq hit the headlines, anti-war nonprofits have loosed ad campaigns to publicize the milestone, hoping to pressure the administration to make a drastic change to its war policy. ...Read the whole story
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iPod Downloads Another TV Ad Milestone: The Infomercial
In a surprisingly fast, but not wholly unexpected development, the iPod video has already emerged as a medium for conveying long-form TV ads, better known as infomercials. ...Read the whole story
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'05 Proving To Be Worst Newspaper Year Since Recession
It's official: 2005 will be the newspaper industry's worst year since the last ad industry recession. And things aren't looking much better for next year either, according to a top Wall Street firm's report on newspaper publishing. ...Read the whole story
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Cable Costs Will Keep Rising, ESPN To Double By 2009
Not surprisingly, top cable networks have dramatically increased programming costs over the last five years--and they are projected to go up higher still. ...Read the whole story
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Aegis Sets Deadline For WPP, Bollore Ups Stake
Hours after WPP Group Chairman-CEO Martin Sorrell told analysts that WPP and private equity firm Hellman & Friedman are still "mulling" a bid to take over Aegis Group, the Aegis board issued an advisory saying that Europe's Takeover Panel has agreed to impose a deadline of 12:00 noon (GMT) on Nov. 25 for WPP and H&F to "announce a firm intention to make an offer for Aegis." ...Read the whole story
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Bubblicious Blows The Case Wide Open On 'CSI'
At the house of a family of four, three bodies were found, but the young daughter was missing--and Nick refused to give up on finding the little girl alive after he figured out that she left behind Bubblicious gum pieces as clues to her whereabouts in the October 20th installment of CBS' "CSI." ...Read the whole story
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