• Nets To Madison Avenue: DVRs Are Good, Seriously by Joe Mandese

    In response to weeks of posturing by big media shops, the major broadcast networks Wednesday came out with their first unified position concerning Nielsen's DVR ratings, making the claim that DVR recording is good, not bad for network TV advertisers. Agencies reacted with skepticism, maintaining that they would accept only so-called "live" ratings in their ad deals with the networks. ...Read the whole story

  • Nets' Ad Revenue Takes A Dive, Blame The Olympics by Wayne Friedman

    Thanks to comparisons with last year's Summer Olympics, advertising revenue for the big three broadcasting networks sank an eye-opening 21 percent in the third quarter of 2005 versus a year ago, according to the Broadcast Cable Financial Management Association. ...Read the whole story

  • VNU Announces Two Casualties--IMS Deal, CEO--Unveils New Cost Cuts by Joe Mandese

    In a development that once again redirects the strategic direction of the operator of the world's largest marketing and media research businesses, Dutch holding company VNU Thursday officially terminated its $7 billion acquisition of IMS Health, and announced plans to replace its CEO. ...Read the whole story

  • AOL Embraces Print Model: Authors And Their Books by Wendy Davis

    America Online has added seven book authors, including fitness guru Denise Austin and Body by Jake founder Jake Steinfeld, to its "Coaches" program--an initiative that promotes self-help writers and their books--the company said Wednesday. ...Read the whole story

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