In response to weeks of posturing by big media shops, the major broadcast networks Wednesday came out with their first unified position concerning Nielsen's … Read the whole story
Thanks to comparisons with last year's Summer Olympics, advertising revenue for the big three broadcasting networks sank an eye-opening 21 percent in the third … Read the whole story
In a development that once again redirects the strategic direction of the operator of the world's largest marketing and media research businesses, Dutch holding … Read the whole story
America Online has added seven book authors, including fitness guru Denise Austin and Body by Jake founder Jake Steinfeld, to its "Coaches" program--an initiative … Read the whole story