• Nielsen Plan Would Avoid Audits: IRS by Joe Mandese

    Nielsen Media Research's practices have been the focus of civil suits, Congressional hearings, and an inquiry by the Federal Trade Commission, but changes in another of its business methods--the way it compensates people in its national TV ratings sample--may raise the ire of another federal agency: the Internal Revenue Service. As part of a plan to dramatically increase the amount of money it pays some especially difficult "Nielsen households," the TV ratings firm has begun making payments to individual members of those households, MDN has learned. The reason: In some cases, the new payments will exceed the $600-per-year threshold the ... ...Read the whole story

  • Brilliant But Converged, NBC Moves Trio From Cable To The Web by Wayne Friedman

    Despite assumptions that NBC Universal would let its Trio cable network die on the vine, NBC now says it will resurrect the brand as a broadband Internet channel.

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  • Online Ad Growth Accelerates, Jumps By A Third In Q3, Outpaces Other Media by Wendy Davis

    Marketers boosted their online ad spending nearly 34 percent during the third quarter of 2005, according to official online industry estimates released Monday. That gives online about three times the rate of growth of even the most dynamic of the measured traditional media, according to data from a major ad tracking firm. ...Read the whole story

  • How To Make Branded More Even-Handed by Hank Kim, Richard Linnett

    Basking in the last rays of an Indian summer sun on the outdoor terrace at the Bryant Park Grill in midtown Manhattan, Van Vandegrift, CEO ... ...More

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