• NBC's Olympic-Size Problems Could Affect Other Networks by Wayne Friedman

  With about two months to go, NBC still has a $150 million to $200 million advertising sales shortfall for its Torino Winter Olympics--which, according to media executives, could put NBC in a bind as well as having a ripple effect on other networks. ...Read the whole story

• Wal-Mart Claims Network Isn't Just Big, But Better Than In-Home TV by Kristin Sidorak

  Since its inception, Wal-Mart TV has been positioning itself as an alternative to conventional in-home TV buys. Now it's claiming superiority. Wal-Mart now claims its in-store TV network is more effective than broadcast and cable TV on the basis of an important marketing goal: The ability to generate sales. ...Read the whole story

• Network, Cable Scatter Markets Strong, Ad Prices Rise Over Upfront
• Broadband Group Sets Online Video Ad Guidelines
• Role Reversal: Agency Opens Review For Clients To Pitch
• FCC Eyes Cable, Satellite TV Indecency
• Navic Extends Addressable TV Ad Deal With Cox
• Trish Frohman Promoted at TBS
• TiVo Financials Improve In A Tough Market
• NBC News Names Capus Permanent President

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• Ethnic Viewers Vary On TV, Music Usage
• Mag Bag: Atlantic To Launch 'Defense One,' 'National Journal' Redesigns Hotline Site
• USA Looks To Make Comedy King In The New Season
• Activists Crowdsource Tribune Bid To Prevent Koch, Murdoch Buy
• 'Tonight' Still King Of Late-Night TV
• The Whole Story - Homes and Gardens (and Media)

Previous Issues

• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
• Monday, May 6, 2013
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